The Best Shops In Byron Bay

The Flower Bar Co shop in Byron Bay

Nowadays when you think of Byron Bay, images spring to mind of sun-drenched beaches and emerald greenery, this goes hand-in-hand with the whimsical, relaxed style of its residents. 

This coastal town, in northern New South Wales, has undergone an evolution of sorts over the past decade or two. Once known as a pumping surf destination, it’s become a haven for celebrities and adventure-seekers. As more and more visitors flocked to the sandy shores, the town developed its own, unique, boho style. 

With this evolution, many locally-grown shops in Byron started springing up, and now, Byron Bay, as well as being a beauty spot, is a shopping haven. 

But knowing where to start browsing can be overwhelming at times. So, we thought we would compile our list of the best shops in Byron Bay

This will ensure visitors get the very most out of their shopping days – and help guide them around our beautiful Australian home.

1: Spell

The shop Spell in Byron Bay - loved by locals

Image courtesy of Visit NSW

If you do happen to be planning a spot of shopping in Byron Bay then Spell absolutely needs to be on the list. Why you ask? Well, this boutique was created by two local sisters, Lizzy and Isabella, and it celebrates all things bohemian. Spell has become synonymous with Byron Bay style – and today – it is one of the most iconic of the local brands. Its white wood flagship store in the heart of town is just worth checking out in its own right. 

Address: 15 Browning St, Byron Bay NSW 2481
Hours: Monday – Friday from 10am – 5pm

2: Love Isabelle Jewellery

This Australian handcrafted fine jewellery line only has two boutiques nationwide and we’re so happy one of those happens to be in Byron Bay. The other is in Manly, Sydney in case you were wondering. Love Isabelle is inspired by art in the everyday – this inspiration can be born from architecture, experimental fashion, crashing waves of surf – you name it. Their range honours the modern woman, so you can expect texture and elegance from their minimalist and timeless collection, with every piece designed to inspire confidence and self-expression.

Address: 8 Marvell St, Byron Bay NSW 2481
Hours: Monday – Sunday from 10am – 5pm

3: The Beach People

The Beach People shop in Byron Bay

This is another iconic Australian brand that was founded by a sister duo, Emma Henderson and Victoria Beattie, with a simple idea; create a round beach towel. This item exploded in popularity and became the must-have beach accessory around the world. Together, the pair now create a range of beautiful, beach items that are as stylish as they are practical. Their offerings have expanded from their famous circular beach towel, to include items such as; totes, hats,  sarongs to cover up with after a dip, and even a beach toy set for kids. 

Address: 48/1 Porter St, Byron Bay NSW 2481
Hours: Monday from 9am – 4pm, Tuesday – Friday from 9am –  2:30pm and Saturday from 9am – 4pm

4: St. Agni

St Agni model wearing clothes from brand

Image courtesy of St. Agni

If you have been hunting specifically for Byron Bay clothing stores then St. Agni’s studio is another must-visit. This designer brand manages to walk the fashion tightrope between laidback and luxe. It’s a darling of Australian A-listers – and is now found around the world. Indeed, 80 retailers across the globe now stock this homegrown brand, founded by Lara and Matt Fells, which set its roots down in Byron from the very start. In case you can’t tell, we’re big fans of an Aussie success story. 

Address: 4 Acacia Street, Byron Bay, NSW 2481
Hours: Monday – Friday from 9am – 5pm, Saturday from 9am –  4pm and Sunday from 10am – 3pm

5: Rowie

Rowie Shop in Byron Bay

Rowie was founded by local Rowie Moore, who started selling her beautiful homemade pieces at market stalls in the Nothern Rivers region more than two decades ago. Fast forward 20 or so years and her namesake brand is a beloved fixture of Byron’s fashion scene, and her garments are coveted by tourists and residents alike. Why so you ask? Well, her timeless pieces perfectly capture the coastal chic that has become synonymous with our seaside town. 

Address: Shop 1/1 Marvell St, Byron Bay NSW 2481
Hours: Monday – Saturday from 10am – 5pm, and Sunday from 10am – 4pm

6: Habitat Collective

Habitat Collective in Byron Bay

As its name suggests, Habitat Collective is at the centre of Byron’s Habitat precinct, which brings together a highly curated collection of the very best independent, local brands. 

Habitat Collective is the shopping precinct’s flagship store and is described as “an emporium of beautiful things”. Inside it’s light-drenched walls, you can expect to find everything from homewares, to beauty brands, to clothing and accessories. 

Be warned, you’ll want to spend around half a day, to a day here, to give yourself time to properly explore all of the stores on offer. 

Address: 13/25 1 Porter St, Byron Bay NSW 2481
Hours: Monday – Friday from 9:30am – 4 pm, and Saturday – Sunday from 10am –  2pm

7: Fossil Vintage


Fossil Vintage is one of Byron Bay’s hidden gems, and it’s a crucial stop for those who love their interiors and antique hunting. With only two stores in Australia – the other is of course in Melbourne – this carefully curated furniture haven has become the country’s premier vintage and industrial homewares supplier for everything from the 30s through the 80s. 

What’s more, all of the furniture within the store is imported from Europe and new stock drops weekly – so there’s always something to discover. 

Address: 1/6 Centennial Cct, Byron Bay NSW 2481
Hours: Monday – Friday from 9am – 3pm, and Saturday from  9am –  1pm

8: Auguste The Label

Auguste The Label Shop in Byron Bay

Image courtesy of Delicious

Auguste the Label is another Australian brand, whose style perfectly summarises the whimsical nature of Byron Bay itself.  The boutique vintage-inspired brand takes inspiration from eras spanning from the 70s to the 90s. The result? Fun, floaty, and nostalgic printed pieces, which are perfect for a coastal setting and hot summer days. It was founded by entrepreneur Ebony Eagles in 2015 – and has become one of the most popular labels in town. 

Address: 7/15-19 Fletcher St, Byron Bay NSW 2481
Hours: Monday – Saturday from 9:30am – 5pm, and Sunday from 10am –  4pm

9: Venroy

Venroy shop in Byron Bay

Image courtesy of The Local Project

Venroy is an Australian leisurewear label that produces male and female clothing, which elevates everyday life through lighthearted escapism. The brand opened its groundbreaking Byron store in 2022, and founder and director Sean Venturi drew on his Italian heritage to create a Piazza theme for it. The interiors feature Travertine, which was used by the Romans 2500 years ago. This combined with the fact linen is the brand’s core fabric makes everything feel breezy and light; perfect for beating summer heat.

Address: Jonson Lane, Shop G.12/139 Jonson St, Byron Bay NSW 2481
Hours: Monday – Saturday from 9:30am – 5:30pm, and Sunday from 10am – 5pm

10: Mr Vintage

Mr Vintage Shop in Byron Bay

If you love browsing for treasurers, and consider bargain hunting one of the biggest thrills out there, then friends, you need to pop Mr Vintage on your shopping list ASAP. It’s easy to miss the entrance of this vintage store, (look for the pastel sign), which is why it’s become one of the town’s best-hidden gems. Inside the store’s four walls, you will find racks full to the brim with second-hand clothing; it’s ideal for a last-minute festival shop, or for those looking to move away from fast fashion.

Address: Unit 3/6 Centennial Cct, Byron Bay NSW 2481
Hours: Monday – Friday from 9am – 4pm, and Saturday from 9am – 2pm

11: Temple of the Sun Jewellery

Temple of Jewellery shopin Byron Bay

If hand-crafted jewellery is more your style, then a visit to Temple of the Sun is definitely in order. 

Every single piece on offer at this boutique studio is designed by founder Yonna Derofe in-house, and crafted with the help of skilled artisans who use an ancient lost wax method and other age-old hand-crafted techniques. 

This ethical jewellery brand is inspired by all things ancient and produces stunning pieces that have to be seen to be believed – from statement necklaces, rings, earrings, and bracelets – you’re sure to find a treasure here. 

Address: 3 Ti-Tree Pl, Byron Bay NSW 2481
Hours: Monday – Friday from 9:30am – 4pm

12: Epokhe Eyewear

Person in the Epoke shop in byron bay

Image courtesy of The Weekend Edition

Epokhe is a renowned Australian eyewear brand that was founded in 2012 by a group of mates, filmmaker Kai Neville and professional surfers Dion Agius and Mitch Coleborne. Based out of Byron Bay every single frame within the studio is designed by Kai and Dion themselves and crafted in Italy, which the pair travel to twice a year. Their designs draw inspiration from their “constant” travels, and the people they come in contact with, around the world. Aesthetic cures are taken from timeless styles of the past but best of all, the impact on the environment is minimised through the use of bio-acetates. 

Address: Shop 2/10-12 Brigantine St, Byron Bay NSW 2481
Hours: Monday – Thursday from 8am – 4pm, and Friday from 8am – 1pm

13: The Flower Bar Co

The Flower Bar Co shop in Byron Bay

If you still want to be inspired by nature on your shopping trip then make sure you drop into The Flower Bar Co. 

This female-owned luxury florist creates brilliant sculptural masterpieces that are riots of colour and form. Bathe in the ambrosial-honeyed smell of Australian natives, and marvel at the pastel colours of British roses as you refresh yourself with beauty from the natural world. 

In addition to fresh bouquets, the florist also offers a curated selection of luxurious skincare products and scented candles…so, you can recreate your relaxing visit with the easy strike of a match. 

Address: Ground Floor/20 Byron St, Bangalow NSW 2479

Hours: Monday – Friday from 8am – 4pm, and Saturday from 8am – 2pm

And with that, we are at the end of our list! We hope you have found it useful and that it will guide you in choosing where to shop in Byron Bay. 

With all that said, sometimes the best way to discover gems is to pick out a comfortable pair of shoes and just get walking. Sometimes you find just what you’re looking for when you’re not really searching for it!

A word to the wise though, if you have flown into town and have a baggage limit, please shop with caution. Take it from our own experience, with so many quality goods on offer it’s very easy to get carried away.  

If you plan on visiting Byron Bay and are hunting for luxury accommodation located in the heart of town, then look no further than Hotel Marvell.

Nestled in the heart of Byron Bay, we look forward to welcoming you

Whether you are looking to unwind, indulge or explore, we have everything you need to make your stay unforgettable.